TH Bold by Tommy Hilfiger Cologne Review

Today, I want to review a scent from Tommy Hilfiger’s line of men’s colognes, TH Bold. This fragrance was released in 2015 and as a semi-new entrant to the market, I hadn’t given it a try yet. Well, now that I have, I would like to share my thoughts on this casual summer scent and whether or not I think it’s worth a buy. How does it smell, perform, when should it be worn, and does it separate itself from the pack?


Notes include: tangerine, lavender, grapefruit, sandalwood, cedar, bergamot, jasmine, mandarin blossom

Click here to try: TH BOLD by Tommy Hilfiger 3.4 oz / 100 ml NEW, SEALED


The opening of TH Bold is a strong burst of citrus. It gives off a very nice summery vibe, sort of how the original Tommy Hilfiger cologne did, but this is quite a different fragrance. Bold’s main note is the tangerine at first in combination with the grapefruit playing a supporting role. Underlying that is a soapy sort of vibe with the floral notes such as lavender and jasmine, giving it a clean freshness. The cologne is called Bold and at first, the tangerine is pretty bold, but after some time it falls back into something that is much less intense.

After 20-30 minutes the overwhelming citrus scent fades into a more floral and woodsy aroma. In my opinion, it really doesn’t stand out as a fragrance and seems really generic and like a body wash.

Projection wise, it starts out pretty strong and like I said fades into something that is much more moderate. It actually tends to be a pretty light cologne. The longevity is ok but isn’t amazing, probably 4-5 hours with a few sprays but doubling up can stretch that time frame out a bit more.

This is a casual and very safe scent for work or school. It’s probably best worn by those in their 20s and 30s. I wouldn’t call this a date night cologne or something that will stand out at the club. I’d say it is a summer or other warm weather fragrance but probably will feel out of place in other seasons.

Overall, TH Bold is decent but doesn’t stand out to me. I like the opening with the tangerine note and it doesn’t smell bad at all, though it isn’t great. The boldness is short lived which is disappointing for those looking for an absolute beast performer. I’d say that it’s a slightly above average scent in terms of how it smells and just average in how it performs. It might be a decent pickup if you can grab it at a really good price, though, I wouldn’t go out of my way to own a bottle.