TH Bold by Tommy Hilfiger

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Today, I want to review a scent from Tommy Hilfiger’s line of men’s colognes, TH Bold. This fragrance was released in 2015 and as a semi-new entrant to the market, I hadn’t given it a try yet. Well, now that I have, I would like to share my thoughts on this casual summer scent and whether or not I think it’s worth a buy. How does it smell, perform, when should it be worn, and does it separate itself from the pack?


What does TH Bold Smell Like?

Notes include: tangerine, lavender, grapefruit, sandalwood, cedar, bergamot, jasmine, mandarin blossom

Click here to try: TH BOLD by Tommy Hilfiger 3.4 oz / 100 ml NEW, SEALED


My Full TH Bold Review

The opening of TH Bold is a strong burst of citrus. It gives off a very nice summery vibe, sort of how the original Tommy Hilfiger cologne did, but this is quite a different fragrance. Bold’s main note is the tangerine, at first, in combination with the grapefruit playing a supporting role.

I do love a good citrus and the opening here has that going for it. A very attractive start.

Underlying that is a soapy sort of vibe with the floral notes such as lavender and jasmine, giving it a clean freshness. The cologne is called Bold and at first, the tangerine is pretty bold, but after some time it falls back into something that is much less intense.

There is a light cardamom spice, within the composition, but this isn’t much of a spicy citrus at all.

After 20-30 minutes, the overwhelming citrus scent, fades into a more floral and woodsy aroma. In my opinion, it really doesn’t stand out as a fragrance, and seems really generic and like a body wash.

A soapy white floral fragrance that is borderline unisex with how it comes across.

There is cedar and some sandalwood, which does create some nice depth to a plain tangerine heavy citrus, but it isn’t enough to make TH Bold all that interesting.

What I ultimately get is: a juicy/fresh citrus heavy top, with lavender and jasmine cleanliness in the middle, with a light citrus dry down blended with the other notes.


Sillage, Longevity, When to Wear

Projection wise, it starts out pretty strong and like I said, fades into something that is much more moderate. It actually tends to be a pretty light cologne.

Hardly lives up to the Bold name, in terms of its sillage, or really the ingredients used. That strength will descend quickly into the lighter side of things. Not much staying power.

The longevity is borderline ok, but definitely isn’t amazing. I get probably 4-5 hours with a few sprays but doubling up can stretch that time frame out a bit more. Again, I did have greater expectations from this one than was actually delivered.

Especially since, much of those hours are completely weak.

This is a casual and very safe scent for work or school. It’s probably best worn by those in their 20s and 30s. I wouldn’t call this a date night cologne or something that will stand out at the club.

I’d say it is a summer or other warm weather fragrance but probably will feel out of place in other seasons. It’s real versatility lies in the fact that, it is light enough and non-offensive. Anywhere from casual to semi-formal environments. Beyond that, it’s fairly limited.

It’s attractive enough, clean, and just very wearable without totally grabbing attention.


Overall Impressions of TH Bold

Overall, TH Bold is decent but doesn’t stand out to me. I like the opening with the tangerine note and it doesn’t smell bad at all, though it isn’t great. The boldness is short lived, which is disappointing for those looking for an absolute beast performer.

I’d say that it’s a slightly above average scent in terms of how it smells and just average(to mediocre) in how it performs.

The white floral/woodsy/soapy dry down is just okay. If it had some better power during that part, I might enjoy it more. But, it just comes across a pretty boring and average.

It might be a decent pickup if you can grab it at a really good price, though, I wouldn’t go out of my way to own a bottle. Really, this Tommy Hilfiger cologne feels like a missed opportunity. I like the general idea of this fragrance, but feel the actual execution, was quite mishandled.

With a steep discount?  Fine. Full price? Pass.

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