Ari by Ariana Grande

Ariana Grande hasn’t just become probably the biggest musical act on the planet, over the past decade, she has also the namesake of a very popular fragrance line. Her line of celebrity perfumes, are all selling quite well, and do so at a fair price point. Today, I am going to review Ari, the first release of the Ariana Grande scents which came out in 2015. How does it smell? Perform? Is it even worth a try?

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What does Ari Perfume Smell Like?

Notes include: marshmallow, pear, orchid, grapefruit, raspberry, musk, rose, lily of the valley

Click here to try: Ariana Grande Ari Eau de Parfum Spray for Women, 3.4 Fl Oz (Pack of 1)

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My Full Ari Review

The opening act of Ari is mostly about the fruit notes, which are sweet, and compelling. The marshmallow note at the base, is always present, but becomes much more noticeable later on. For now, it is playing a support role for the raspberry and grapefruit.

Raspberry is the strongest aroma to my nose at first, then, grapefruit. To me, the pear will get a little bit stronger and have its moments in the light. Though, it’s not all that powerful on my skin. 

So, the opening is a pretty typical fruity scent, that you will find in many other celeb fragrances. However, Ari really separates itself during the dry down, when it becomes a very pleasant and somewhat distinct scent from others on the market.

It does remind me of a Juicy Couture sort of fragrance, very similar style, as those. I don’t think it’s an exact clone, however, of Viva La Juicy or the others…just strike the same chord.

After about 15 minutes of the initial burst, Ari gets more floral influence. There is a vanilla orchid and some musk that ascend, along with the marshmallow. Now, there are a couple of other flowers, that only really play a support role. 

At this point I get mostly the marshmallow with orchid and a raspberry/pear mix. The rest of the notes, sit underneath that top layer. In the end, this is most of what your going to get, as the perfume is fairly linear.

Expect a girly, fruity/floral, which turns into a marshmallow led version of that. It’s sweet with warm elements and a cute upbeat vibe.

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Sillage, Longevity, and Versatility

The sillage isn’t super powerful, nor is it meant to be. With this level of sweetness, I think a heavy cloud would become headache inducing. Nonetheless, its limited projection abilities, isn’t a bad thing.

It’s soft, but not really weak, in my opinion. It airy and cloud like, think fluffy soft marshmallow aroma. 

The longevity is pretty good, but not outstanding. On my skin, it hung around for 5 hours. Obviously, it can go longer on clothing, so long as you don’t mind damaging the material a bit. 

Seasonally, it can pretty much be worn year round. Maybe avoid the high heat of summer, but other than that, it’ll be fine. This Ariana Grande perfume is probably best served for the under 25 crowd. 

It’s sweet and sugary, with a casual sensibility. Think school or just going around town. It’s not a formal or very serious fragrance. I think that it’s attractive, in the sense that it is quite a pretty perfume.

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Overall Impression of Ari

Do I like this perfume? I do. Again, though, you will have to probably be in the intended demographic to wear it. For teens and college age women, this is an affordable option, for those who want something cute and sweet. 

The performance is acceptable, but not all that amazing. Once the marshmallow and orchid come in fully, I feel like this scent is at its absolute best. 

It’s a delicious, light, sugary experience. One that I enjoyed catching whiffs of throughout the day. It’s happy and fun. Worth a try.

I still think that Ari holds up as one of the best releases from Ariana Grande. Not the top of the top, but certainly in the top half.

At retail price, it might be a tad too expensive for what it is. Nothing major, but I would try to get it on sale, if possible.