Baccarat Rouge 540 by Maison Francis Kurkdjian

Baccarat Rouge 540 is a fragrance that has catapulted to insane levels of fame, probably thanks to social media. Some think it’s the best thing they’ve encountered, others think it is entirely overrated and terrible. Me, I don’t entirely fall into either camp. But, I have tested out samples of this perfume to see what it is really all about. How does it smell? Does it last long? Is it worth a try?

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What does Baccarat Rouge 540 EDP?

Notes include: saffron, hedione, cedar, ambroxan, fir resin

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My Full Review

Here’s how Maison Kurkdjian describes it: The woody scent releases a poetic alchemy, a highly condensed and graphic olfactory signature. Breezy jasmine facets, radiant saffron boost the ambergris mineral notes and the woody tones of freshly-cut cedar. Bright and sleek, Baccarat Rouge 540 eau de parfum caresses the skin like an amber and woody floral whisper.

BR 540 starts off with its saffron and jasmine notes up top. The hedione (jasmine) actually has a bit of a lemony tinge to it. Clean, sweetish (maybe more bittersweet with the saffron?), with a very unique smelling mix of resin and woods.

There is a little spice here in the opening stage, nothing extreme, just a bit of a bite.

The ambroxan note, plays a pretty big role here. Amberwood, ambroxan, etc. Different names for basically the same chemical molecule.

This one does seem to have more of a mineral/metallic kind of smell than some of the others that I’ve come across, which again, is probably heightened by the saffron.

Once the hedione has settled down, this one starts to get more resinous and woody. It’s a very dry fragrance with a potent freshness to it, through the back half of the wear.

Yet, it does come across to me as being a ‘fluffy’ smelling perfume, rather than the usual woody fare. That’s one reason Baccarat Rouge so often gets compared to Cloud by Ariana Grande.

This is better, but that overlap is indeed present.

Towards the end, this mainly becomes a cedar and ambroxan mix on my skin. That cedar note, can feel pretty sharp, it’s probably my least favorite in this composition. The resinous quality is still there, probably a blend of the fir and a few amber-like ingredients in the mix.

The jasmine is basically gone and there isn’t much saffron left, for me at least.

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Sillage, Longevity, and Versatility

So, Baccarat Rouge isn’t a terribly heavy scent. As I said, it does have a cloud-like fluffiness to it.

But, the projection is actually well above average. It can be a difficult one to gauge really. Sometimes, I can spray it on clothing and pick it up across the room. Other times, I can go nose blind to it, on my own skin.

I’ve read others say that they literally cannot smell a thing, with Baccarat Rouge.

Honestly, I think that all of the varying reactions to what it smells like and just how powerful it is, probably explains a good deal of why this perfume is talked about so much…it’s hard to get an understanding of it.

I’d say err on the side of caution, if you’re going to be in a situation where spraying too much might cause a problem for those around you.

The longevity with this Kurkdjian scent, is really good. Though, I must say, it does fluctuate quite a bit. It’s never bad, the minimum is 8 hours. It can, however, go for up to 12 hours on my skin.

It does usually split the difference and leans more towards double digit hours of wear.

Seasonally, I like this mostly in the colder weather of autumn and winter. Not a super heavy scent, just not one that I’d reach for in late spring or the summer. If it’s not too hot where you live, you might be able to get more use out of it.

It does have great versatility. It can be worn by all ages, is unisex, and can be worn on a variety of occasions. It leans more feminine, so, I wouldn’t advise all guys to choose BR 540…but it isn’t super girly or anything either.

I don’t really think of it as a nightlife perfume or one that is all that ‘sexy’. Outside of that, it can generally fit in and does have an attractive quality.

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Overall Impressions of Baccarat Rouge 540

Overall, do I like this fragrance? Yes, I think that it’s very good. However, it has somehow become insanely popular and overhyped to a crazy level. The Extrait version is better, in my mind.

It can be a strange scent. As some people apparently get a band aid or even a ‘dentist’s office’ sort of aroma from this. I understand the comparisons, it just doesn’t fully come across that way on my skin.

Funny, others get cotton candy from this…I guess, maybe a little.

I enjoy the saffron in the opening, the jasmine, and the resinous qualities of the dry down. That amberwood note is something that I think turns a lot of people off with this, especially with the cedar freshness.

However, I actually think the amber facets work here, even with that synthetic style amberwood that they put in so many perfumes nowadays. Most of the time, it’s not great, but I don’t dislike the Baccarat 540 use of it.

It is a major factor in this perfume, so, you’re going to have to like it.

The performance here is good. To me, it’s not a super loud scent, but it can have a bit more projection than you actually think it does. The longevity is fantastic, so no issues there.

Is Baccarat Rouge 540, worth a blind buy? I’d lean towards no, due to the price. I’d highly recommend getting a hold of a sample or trying it out in a store before committing.

It is a popular fragrance, but there are plenty of people who are let down by their experience.

That’s an expensive mistake that you don’t need to make. There are now many alternatives which have come out for cheaper and perfumes similar to Baccarat Rouge 540.