Bloom Profumo di Fiori by Gucci

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Bloom has been a popular line of perfumes for Gucci over the past handful of years. I’ve been working my way through reviewing the entire series and am almost complete with what they’ve released, up to this point. Today’s entry is Bloom Profumo di Fiori, which was released in 2020. How does this one smell? How is it different? Is it worth trying out?


What does Bloom Profumo di Fiori Smell Like?

Notes include: jasmine, ylang-ylang, sandalwood, tuberose, sun-drenched wood, orris, benzoin, musk

Click here to try: Bloom Profumo di Fiori

profumo di fiori review


My Full Review

Here’s how Gucci describes it: Debuting within a visionary campaign set in a garden of dreams where magic blooms, Profumo di Fiori eau de parfum enters the world of Gucci Bloom—conceived by Alessandro Michele and created by master perfumer Alberto Morillas. A radiant twist on the classic Gucci Bloom accord, Profumo di Fiori unleashes the addictive magnetism of Tuberose Essence, blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute

This one does have a lot in common with the original Bloom, but takes things in a slightly different direction.

The opening really goes strong with the white floral notes. Jasmine and the Rangoon Creeper found in the others. However, the ‘sun-drenched wood’ accord here does really bring a bright and sunny feeling to Profumo di Fiori.

Creeper starts off the strongest to me. Then, the jasmine really kicks into overdrive for a long while.

Solar notes have become more common in fragrances over the past few years. With the blend of floral notes, this perfume does have a warm and somewhat buttery quality to it. In the early stages, at least.

Ylang-ylang comes in to further this trend. A nice yellow floral touch to the jasmine dominant mix.

The sandalwood stands out as the non-floral part of this early. Well, aside from that generic wood note, that is sun-drenched. Later, this gets muskier, not to a huge extent. Just, more noticeable than the woods.

As it dries down, the tuberose and the jasmine sort of split duties as the leading notes. Ultimately, more of the tuberose. The ylang-ylang sticks around somewhat, but whatever is left of the Rangoon Creeper has gone into oblivion it seems.

In the end, this is a sunny and upbeat white floral with bits of ylang-ylang, musk, and wood.


Sillage, Longevity, and Versatility

Sillage wise, this one hits about the same level as the rest of the series. That being, pretty moderate, though slightly above average. The start does give you a fairly substantial projection off of the skin, but it isn’t massive.

It lasts for 5.5-7 hours, on me. Again, about in line with what you get from the Bloom lineup. The performance for all of them are decent, just not super long-lasting or completely beast mode with how they project.

Seasonally, it sticks to its heritage and gives you another wear for the spring and summer months. You’re not going to venture too far out of that time frame, but if it’s not too cold out, this would be fine.

Profumo gives you the same mostly daytime application of this style of this fragrance. Honestly, I’m surprised Gucci never really went for a bolder nightlife edition of Bloom, but this one doesn’t break the mold either.

Casual, work, and even something a bit more formal. Pleasant and attractive enough to receive complements and one of the more appealing perfumes of Bloom.


Overall Impressions of Bloom Profumo di Fiori

Overall, do I like Profumo di Fiori? Yes, it might be the best smelling of the Bloom series, in my opinion. It’s a pretty close call with Ambrosia, but this has the edge after testing each of them.

I really dig the woody notes here, the buttery quality of the early stages, and the ylang-ylang that has its time to shine. This is much less greenish or even aquatic feeling versus some of the other perfumes that have been released under this banner.

The dry down is more floral with the jasmine and tuberose taking over leading positions in the mix. Much closer to how the others are, but the balance is different.

You’re not going to get much difference in the performance with this one.

I can recommend giving this edition a try. If you’re a fan of the Gucci Bloom series, this is one that I’d try out first, if you want to narrow down the selections.

If you haven’t liked others in the series, this does share a lot of overlap. It’s the best smelling, but even the changes might not be enough to sway your opinion.

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