Cheap & Chic I Love Love by Moschino

Beyond just having a long and rather odd name, Cheap & Chic I Love Love, has gained a reputation as an affordable option for the warmer months of the year. It actually came out back in 2004, so, this Moschino perfume has stuck around for a long time in this role.

It’s not a super inexpensive scent, but for usually around $30 or so, it has become a name to know when looking for a bargain. Is it actually worth it? How does it smell? How long does it last?

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What does Cheap & Chic I Love Love Smell Like?

Notes include: orange, lemon, grapefruit, redcurrant, rush, lily of the valley, tea rose, cinnamon leaves, tanaka wood, musk, cedar

Click here to try: I Love Love Cheap and Chic by Moschino for Women 3.4 oz Eau de Toilette Spray 

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My Full Review

I Love Love opens up with a bright and juicy citrus mix. Up top, it’s mostly about the orange, with lemon and grapefruit flanking. This Cheap and Chic perfume is super fresh and completely upbeat. There is also the redcurrant which has a red berry aroma, against the citrus.

Obviously, this one gets compared to Light Blue by D&G, and the similarities are very obvious.  The main difference is the additional citrus notes in this one, no apple, and less of the cedar than in the Dolce perfume. 

I Love Love is also sweeter, with a tinge of sugar, lurking in the background. 

As it moves along, some of the middle notes, start to come out. I will say, the Lily of the Valley and tea rose, aren’t all that strong nor detectable on my skin. I can pick up some cinnamon, but it almost gets lost in the citrus.

At this stage, the orange is no longer dominant, and actually falls behind the lemon and grapefruit in strength.

On a shirt, the floral notes do have more of a presence. More lily and cinnamon. Nevertheless, musk and cedar are stronger than either of those ingredients, and serve as the base notes.

What you’re left with is a lemon heavy citrus mix, with hints of musk, and a woody base headed up by the cedar. 

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Sillage, Longevity, and Versatility

The sillage of I Love Love is pretty good, but not overly powerful. It’ll project on the skin in about a 4-6 foot radius around you. The citrus notes can be sharp, but the perfume isn’t going to choke out a room.

The longevity is also solid, somewhere in the 6-8 hour range, for me. For a daily wear or casual summertime fragrance, that’s more than enough, for most occasions.

Seasonally, as I said, this is a spring and summertime perfume. It’s good for wearing around town during the daytime, can be an office scent, or just casually.

It’s not really a nightlife perfume or something that will come across as ‘sexy’.

Though, it can be worn by all ages and is one with a definite mass appeal, as expected with something so much like the Dolce perfume.

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Overall Impression of I Love Love

Do I like this perfume? I do. I actually prefer this mix of citrus versus the lemon and apple of Light Blue. It’s a pretty simple fragrance, but one that does a good job, for a cheap price.

The sweetness here is better and it doesn’t come across as hyper fresh or harsh as the Dolce & Gabbana perfume can. Though, you do still get plenty of freshness from this one. I do like that red currant and lemon combination up top.

The cedar and apple in that one, can turn away some people. This Moschino has a better balance.

You get good performance and a freshly attractive smell. This Moschino offering is a great option for those who want a summertime fragrance or are looking to replace Light Blue with something else.