Imagination by Louis Vuitton

Imagination by Louis Vuitton is the last of the LV samples I bought a while back, which needs a full review posted for the site. It wasn’t the one that I was most looking forward to trying out, but it definitely became a favorite of mine to wear. How does it smell? How long does it last? Is it worth a try?

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What does Imagination Smell Like?

Notes include: citron, orange, bergamot, cinnamon, black tea, guaiac wood, ambroxan, neroli, ginger

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My Full Review

Here’s how Louis Vuitton describes it: Imagination. The key to the audacity, success and drive of the creatives who make the wildest dreams a reality. An immaterial energy that is nurtured by travel and experiences that forge a new state of mind.

Citron, bergamot, and orange. The citron will come to be the strongest of the citrus notes, but early it is rather evenly split. Orange is at its peaks upon first spraying, but will take a back seat to the other two.

That orange and citron mix is really great.  A nice juiciness that will evolve as the cologne dries down. The citron will become more prominent, also.

Update: coming back to Imagination, I’ve been getting a heavier sense of the citron with some sprays earlier on, along with a sort of light smokiness (guaiac wood?). It’s interesting, sometimes it feels way more of a pure citrus and other times, more mixed.

Ambroxan is present at the beginning of this one, taking time to outlast other notes, but sort of lurking underneath it all.

Black tea with neroli. The neroli does give it some further spice and orange influence, but that will fade along with the main orange fruit note. It’s got a fresh spiciness from ginger and just a touch of cinnamon. I don’t pick up all that much.

The opening citrus blast will be more of a citrus floral. Fresh with a watery aroma, not a pure aquatic but gives you a light blue impression, after that greenish smell early.

A juiciness that will turn more into a light citrus tea. It’s a warm ambroxan, black tea with citron squeezed into the cup. The opening has a chilled scent, but it warms up without ever becoming too heavy.

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Sillage, Longevity, and Versatility

The sillage is pretty strong for about an hour or so. After that, it’s more in the moderate range. Though, I have to say, the projection is solid throughout and never disappoints me, with its strength.

The longevity is actually quite good. I can get as much as 9.5 hours on my skin. Though, it tends to hit the 8-9 hour mark more often. For a citrus based scent, that’s pretty darn good, especially since it’s not all that heavy.

Seasonally, this is a spring and summertime fragrance. One that will capture attention with how pleasant it is, while not being something that’s super sexy.

Update: Yes, people seem to really enjoy this one, when I wear it. Now that it’s spring and heading into the summer, it really stands out and hits its stride in this weather. It really hangs around your person well and is extremely pleasant to have on.

It is very versatile in that, it can be worn to work or casually or even up to the right formal even during the day. It does have much more of a daytime vibe, than a nightclub beast or something that is reserved for evening.

But, I do wear it out at night still. Not screaming for attention, while it still receives plenty of it.

Imagination is a Louis Vuitton scent that could become a signature daily wear for a slice of the year for some men.

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Overall Impressions of Imagination

Overall, do I like this fragrance? Absolutely. It actually might be the best men’s cologne released by Louis Vuitton thus far (update: it is). It’s certainly among the best of the more unisex offerings, as well.

That’s with the tea and ambroxan notes, which have a tendency to get on my nerves. That’s probably my only real personal complaint here, is that those notes just get somewhat bothersome to me after a while.

It’s way less the case here and probably only something that applies to me individually.

Update: Honestly, it isn’t bothering me at all, the more that I wear Imagination. I don’t wear the same thing everyday anyway, so, I doubt that I really get irritated by any aspect of this fragrance.

Also, I have since this initial review purchased a fragrance ‘inspired by’ Imagination from the Dua Brand, called, #Imagine. Which, if you’re looking for a much cheaper alternative, is fantastic and really hits the mark.

Outside of that, this scent is phenomenal. The opening is so great. Juicy, fresh, a bit spicy, and the black tea giving you a glimpse while not being fully ramped up yet.

The dry down is still great, but I truly love that first hour to hour and a half. It’s awesome.

The performance with Imagination is also great and isn’t a problem, at this price point. There’s no real weakness with this cologne. It’s safe to blind buy and almost anyone would appreciate it.

Imagination isn’t too complicated, but it is extremely well done.