Tag-Him by Armaf

Tag-Him is one of the most popular releases from Armaf and one of its multitude of ‘blue’ colognes for men. It gets attention for its similarities to Bleu de Chanel, but how does this fragrance actually smell? Does it last long? Is it worth a try?

What does Tag-Him Smell Like?

Notes include: lemon, pink pepper, bergamot, nutmeg, mint, ginger, vetiver, sandalwood, patchouli

Click here to try: Tag-Him by Armaf

My Full Review

The opening here is a citrus and freshness explosion. Obviously, lots of similarities to Bleu de Chanel EDT, but not a one to one rendition. This is actually when it seems the least like it. I’m not a massive fan of how Tag-Him starts off.

Pink pepper and ginger are more pronounced in Tag-Him versus a Chanel scent that can have a minty opening. Also, the citrus notes here, aren’t as juicy and penetrating as I get with Bleu.

The freshness here has a soapy and somewhat less distinct note pyramid in comparison too. At some point, the pink pepper, ginger, mint all just seem to run together and the citrus just doesn’t stand out.

Also, a lack of smokiness is noticeable with Tag-Him versus the incense note that runs through its Chanel competitor.

The opening 30 minutes has a lavender note, adding to that cleanliness, and is really responsible for that somewhat soapy aroma. Along with the vetiver, which will be a bigger factor as that lavender fades.

On my skin, the pink pepper takes a dramatic step back at around 30-45 minutes in. Ginger to a greater degree takes up that space, along with mint, and the aforementioned vetiver.

Tag-Him isn’t all that complicated. Once past the first hour, you pretty much get into the final dry down. Sure, it’ll be woodier in the actual last stages, but a lot of this is already developed by this point.

Cedar, sandalwood, and vetiver. With some ginger and citrus notes. The citrus and spice will be more prominent earlier and the woody notes, come through more later. That’s essentially all that is left at the end.

Sillage, Longevity, and Versatility

Tag doesn’t strike me as being a weak fragrance. I can easily smell it floating off of the skin for pretty much the entire duration of the wear. If I spray it on a shirt, I can pick it up from about 7 feet away, at it’s peak. A 3-5 foot distance, after the initial burst subsides somewhat.

All in all, it’s above average and certainly provides your money’s worth in terms of sillage.

The longevity, on the other hand, is simply okay. I get about 6 hours total. With it’s power, I was expecting to probably hit the 8 hour mark, but it really starts to fade quickly in that fifth hour.

Again, it’s not terrible, by any means. However, the performance doesn’t really go above and beyond what you’d expect at this price point.

Seasonally, it’s more of an all-climate sort of fragrance. I would still skip it, if it is extremely hot or cold outside, as I don’t think it’d hold up too well. Beyond that, it should be fine.

Since I don’t think it has the same quality or refinement as Bleu de Chanel, I’d go a lot easier on Tag-Him, as an office wear or more formal sort of wear. If you want that, just buy the Chanel.

Casually or as a cheaper alternative for younger guys, this can work pretty well. It does have a synthetic type of vibe at times, can be sharper, etc. Though, you can get plenty of wear from this Armaf, just not to the same extent as Bleu.

Overall Impressions of Tag-HIm

Overall, do I like this Armaf scent? Sure, I don’t think that it is as good as Bleu EDT. The quality isn’t the same and the smell is somewhat different structurally. But, for the price, I don’t think that it is all that bad of a substitute.

To me, the biggest weakness is the opening. It’s still similar, but I don’ think that Tag-Him is  that great in this phase. Once the spices shift around some and the woodsy notes come in, this is a nicer fragrance.

That opening can be too sharp and unbalanced. It’s easier to wear and enjoy, as you move further along.

The performance is slightly above average, on the whole, but it is also not spectacular. I’m currently seeing the price at around $30 per bottle, so, it’s tough to complain too much about that aspect.

If you want Bleu de Chanel, buy that. If you can’t afford the Chanel, Tag-Him can be a useful substitute for some guys. It certainly has its limitations, but overall, I’m positive about this cologne.

Best Men's Colognes

Best Men’s Colognes started back in 2013, as a way to share my learning experiences with different fragrances, as I dove head first into the hobby. Since then, I have written hundreds of reviews and other pages about perfumes and colognes.